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Advanced Business English Diploma Course Synopsis


Module 1.

Introduction to The Course. How to proceed with your studies.


Module 2. Writing Style and Techniques I.

The importance of good grammar – the correct use of nouns, pronouns, participles, conjunctions and prepositions – using consistent verb tenses – subject/verb agreement – active-v-passive verbs.

 

Module 3. Writing Style and Techniques II.

The 6 C’s: correctness, conciseness, clarity, coherence, completeness and courtesy – write direct to your reader – give all necessary details – avoid repetition, cliché and slang – the use of idioms and jargon – simile, metaphors and proverbs – writing sentences and paragraphs that help your reader.

 

Module 4. How to Write Effective Letters.

What is a good letter? – planning and focus – deciding content, length, style and tone – dangers to avoid – structure – how many paragraphs? – how to organise content – linking words – beginning and ending your letters – the 'body' of the letter – checking your letters. Examples are given of over 30 various types of correspondence that you might
be expected to use in business situations.

 

Module 5. Writing Sales Letters and Direct Mail.

How to write good sales letters – why people buy – how to deal with the main benefit – the effective use of a P.S. – introducing further benef its – how many drafts to write? – follow-up letters – how many to send? A longer example explained.


Module 6. Compiling Forms and Questionnaires.


Module 7. Writing Notices and Memos.

Formal and informal notices – style and language to use. What is a memo? – layout – the message – writing style – tone – longer memos used as short reports.

 

Module 8. Report Writing.

Why are you writing? Who are you writing for? What are you writing? How are you going to write it? Form and layout of reports – checking your work – common problems associated with report writing.


Module 9. Presenting Visual Information.

Supporting your written work with visual information – simple graphs – bar charts – pie charts – pictograms – diagrams – plans – sketch maps – charts – tables – how information can be misrepresented.

 

Module 10. Curriculum Vitae, Testimonials and References.

How to prepare your C.V. Applying for a job – sources of jobs – replying to an advertisement. Three different methods of job applications: C.V. plus covering letter – longer letters of application – application forms. Writing testimonials – tone and language to use – some useful adjectives. Writing references – confidentiality – be fair and
accurate – more useful adjectives.

 

Module 11. Writing Newsletters, Articles and Press Releases.

Writing for newsletters and house journals – style, tone and length of articles – planning your article – the importance of facts – how to close the article – revising your work – presenting your manuscript. Press releases and how to write them – the importance of the title, layout and presentation – Looking ahead.

 

Module 12. Preparing a Business Plan.

Reasons why you need a business plan – your strategic plan – your operational plan – files you need to keep – your mission statement – your outline business plan, a 21-point check-list to follow – case histories.

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