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The AIDA Principal
Is there really a formula that makes it easier to attract and convert potential customer?

AIDA says it all!    

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Sales Letter Tactics - Push For Immediate Action

Ask for that sale! If you don’t, you’ve wasted all the hard work you’ve put into getting your sales message across. 

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Pouring Oil on Troubled Waters

Most people have to either make complaints or deal with them at some time. So here are some tips on how you can go about it so that you don’t cause offence but you do get the results you want.

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10 top tips on report writing

Many people find report writing stressful, but if you follow these tips it could become one of the tasks you look forward to rather than putting off until the last minute every time.

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Top Ten Tips For Studying Successfully
Do you know how to study effectively? Here are ten top tips to help you find the discipline and techniques you need to make a success of your course.
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