Sales Letter Tactics - Push For Immediate Action
By Andrew Seltz
You can't afford to let people wander off to 'think about' your product offer. The cold hard fact is:
NOBODY EVER COMES BACK!
It's nothing personal. The world is a busy noisy place filled with masses of people trying to get your attention all the time. If you let someone get away without taking some kind of action, life will get in the way. They'll put it on their to-do list and in a week, there will be 150 other things on top of your entry.
Your long term success in business depends on your ability to persuade people to take action immediately.
The most obvious method of pushing people to 'act now' is to use scarcity. Limited quantities of a product push people to order before they're all gone. Another approach is to raise prices so people need to order now to lock-in the low price.
A different way to create urgency to act now is to create a low cost 'entry level product' that requires very little investment and then 'upsell' this new customer to more expensive products and services. The upsell can happen immediately, or there can be a promotion within the low cost product for the next product in the product line.
Taking action doesn't have to mean placing an order. In fact, when selling very high priced products, you might need to 'step people up' to the point where they are ready to make a large financial decision.
Getting people to sign-up for a mailing list is one very popular low intensity action to get people to take. Once they're on a list, you gain the ability to initiate future contact. You can use an email autoresponder service like Aweber to begin sending an automated series of follow-up emails to lead the prospect to the buying decision.
Whatever you do, make sure that you get visitors to take some kind of action immediately. Don't let them wander off to think it over, because they just won't come back.
Discover 5 Battle Tested Tactics for writing Persuasive Salesletter copy by downloading Andrew's FREE Copywriting Report
http://www.meatballcopywriting.com/freereport/
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